SceneCaster Announces Marketing Partnership with Hakuhodo DY Group i-Business Center & Yomiko Advertising to Launch SceneCaster Japan

Palm Desert, CA – DEMO 08 Conference – January 30, 2008 – SceneCaster, the fastest growing 3D social media application and online community, today announced an agreement to form a partnership with Hakuhodo DY Group i-Business Center and Yomiko Advertising, two of Japan’s most prominent advertising and integrated media companies, to promote and market SceneCaster to leading Japanese brands and advertisers. This new partnership will focus on leveraging SceneCaster’s technology and social media platform to offer next generation immersive media, marketing and commerce applications to the Japanese market.

The companies expect to formally launch their partnership with the release of a Japanese language version of SceneCaster.com early this year. Managing Director for Asia Pacific, David Graham is spearheading SceneCaster’s expansion in Japan and other high growth Asian markets.

Welcoming the agreement, Masahiro Katsuno, General Manager, i-Business Center at Hakuhodo DY Group said:

“Our mission is to develop media strategies and ideas that enliven the experience of media in all its forms. SceneCaster will help us develop branded entertainment fusing advertising with content and creating strategies to build buzz via blogs, social network services and other consumer generated media.”

Shigeki Ishikawa, Division Manager, i-Communication Division at Yomiko added:

“We plan to produce advertising campaigns that go beyond traditional advertising models to leverage emerging technologies. SceneCaster provides a unique opportunity to extend 3D visual experiences to support contextual advertising, online purchasing and market research opportunities.”

Paul Lypaczewski, President of SceneCaster said:

“We are pleased to be working with new media pioneers Hakuhodo DY Group i- Business Center and Yomiko as Japan is a bellwether nation for rich media usage on the Web and mobile devices. SceneCaster’s ability to allow the 3D Web to be available anywhere, on any device, presents huge potential for marketing and communications innovation with Japanese brand partners and consumers.”

About Hakuhodo DY Holdings
Established in 2003 to integrate the business operations of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. Hakuhodo DY Group is Japan’s second largest advertising agency network. For more information please visit http://www.hakuhodody-holdings.co.jp/english.

About Hakuhodo DY Group i-Business Center
Jointly formed in 2006 by the four primary network agencies of Hakuhodo DY Group (Hakuhodo DY Media Partners Inc., Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc.), Hakuhodo DY Group i-Business Center develops and promote next-generation digital media and communication among Hakuhodo DY Group and its clients.

About Yomiko Advertising
Founded in 1929, Yomiko employs 618 in Tokyo and 7 other major cities as branches throughout Japan. For more information please visit www.yomiko.co.jp/en.

About SceneCaster
SceneCaster is a 3D social media application and online community where anyone can visualize their ideas, share them, and make them real. SceneCaster bridges the gap between the virtual and real worlds by linking the 3D Web experience to online storefronts, product catalogs from leading brands and retailers, social networks, and consumers’ dreams. For more information please visit www.scenecaster.com.

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© 2008 SceneCaster. All rights reserved. All brand names, product names, and trademarks belong to their respective holders.

Media and Analysts:

North America, Europe
Lee St. James, lees@scenecaster.com, 416-885-5955

Japan
David Graham, davidg@view22.com, 078-881-0151