News Release

News Release

SceneCaster Unveils SceneWeaver Technology to Make the 3D Web Available Anywhere, on Any Device

Palm Desert, CA – DEMO 08 Conference – January 29, 2008 – Since its debut last September at DEMOfall 07, SceneCaster has established itself as the fastest growing 3D Web application by focusing on ease of use and adoption, delivery via the browser, and integration with social networking sites such as Facebook. With the announcement of SceneWeaver technology today at DEMO 08, SceneCaster takes the 3D Web to an entirely new level by making consumer created 3D content available anywhere on the Web, on any computing platform and on any communications device, including the Apple iPhone. SceneWeaver also allows users to link their 3D content to any media type or Web service as well as weave together 3D scenes to create a network of interconnected 3D experiences.

“SceneCaster’s new SceneWeaver technology holds huge promise to make 3D social media highly accessible, distributed and viral,” said Chris Shipley, executive producer of the DEMO Conferences. “SceneCaster’s ease of use and mass market appeal has the potential to mainstream the adoption of 3D Web applications and make the 3D Internet a reality for consumers.”

SceneWeaver technology allows users to embed 3D scenes in any Web page or blog letting any Web user view and interact with 3D published scenes on any XHTML capable device, including handheld devices. SceneWeaver detects the capabilities of the device that is being used to display the 3D scene and automatically adapts to those capabilities. Whether they are viewing 3D scenes on a smart phone or on a high-end PC or MAC, users can change views to look around the scene, interact with any of the clickable objects in the scene, link to other scenes and web pages, or initiate an e-commerce transaction through SceneCaster’s built in e-commerce engine.

“SceneWeaver works to dramatically lower the barrier to adoption by helping users to quickly assemble files and media with 3D Web content from other sources using well established workflows of traditional Web applications,” said Alain Chesnais, SceneCaster’s Chief Technology Officer. “As a result, 3D scenes created with SceneCaster are completely interoperable and capable of interacting with any of the open Web standards and content on the Web.”

SceneCaster lets anyone with basic Web experience create, share and discuss their own 3D scenes or transform existing 3D scenes using a simple drag and drop interface. SceneCaster also provides ready access to the largest catalog of 3D objects on the Web, including Google 3D Warehouse, making it even easier for users to select and customize 3D content for their 3D scenes.

“Since last fall, hundreds of thousands of users have shown tremendous creativity and interaction with SceneCaster,” said Mark Zohar, SceneCaster founder. “SceneWeaver technology expands users’ opportunities to create and tell their stories and communicate with others by linking their 3D scenes to their personal blogs, Flickr albums, online casual games, YouTube videos, online music libraries and other favorite 3D scenes.”

SceneCaster is accessible across a multitude of social media and networking sites. It is already the most popular 3D application on Facebook and one of the most active creative applications on the site. SceneCaster also extends the rich 3D visual experience of virtual worlds beyond personal entertainment to deliver contextual advertising and online purchasing opportunities of real and virtual objects through integration with online storefronts and catalogs from leading brands and retailers.

“SceneWeaver's mass distribution capability promises to make SceneCaster an even more compelling social media application,” said Christian Lassonde, President, Millions of Us, a San Francisco-based agency specializing in virtual worlds and large online communities. “Its 3D elements provide the brands in our client porfolio with powerful new tools to engage consumers using social media.”

About DEMO
Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

About SceneCaster
SceneCaster is a 3D social media application and online community where anyone can visualize their ideas, share them, and make them real. SceneCaster bridges the gap between the virtual and real worlds by linking the 3D Web experience to online storefronts, product catalogs from leading brands and retailers, social networks, and consumers’ dreams. For more information please visit www.scenecaster.com.

For more information:
Media and Analysts: Lee St. James, lees@scenecaster.com, 416-885-5955
Media Kit: www.scenecaster.com/view22/web/aboutus.jsp

To experience SceneCaster's new Universal Viewer technology in your blog, copy and paste the embed code below directly into the source code for your blog or web page:
<script src='http://www.scenecaster.com/view22/web/UniversalViewer/include/uviewer.js'language='javascript'></script><script>insert_v22_viewer(1601,1);</script>

A few important tips when working with blogs:
When pasting the code into your blog, you must use your blogging software's edit HTML mode. Do NOT paste the code in a rich text editor or preview mode. If you do, the code may not work properly. Some blogging services strip out script tags from your HTML code. For example, WordPress removes script tags while Blogger does not. If your blogging service removes script tags, you cannot embed this code in your blog at this time.