For 6 a.m. EDT Release
May 2, 2007
CYWORLD
Partnership Provides Unique Interaction Between Brands and Consumers in Engaging, 3-D Social Network Experience
"We are pleased to expand our relationship with NBC Universal as we strive to provide more innovative ways for them to grow the brand and reach consumers in an engaging and creative environment,” said Michael Streefland, Cyworld USA Vice President of Marketing and Sales. “We saw great success with the ‘Passions’ campaign, and found 'Top Design' was a natural fit with our goal of offering members choices for creativity, personalization, self-expression and communication.”
During
the inaugural season of "Top Design," in which Chicago-based designer
Matt Lorenz measured up to take the crown, viewers were directed to BravoTV.com
for a variety of interactive online promotions, including the first-only
BravoTV.com “Online Design Challenge” and “Design Your Own Dream Room Challenge”
game, both sponsored by Cyworld USA. Additionally, Cyworld
Following
this success, Cyworld
"Cyworld's 3D feature takes the interest in creativity and interactivity that we saw in BravoTV.com’s successful ‘Design Your Own Dream Room’ game, in which visitors created more than 83,000 rooms, to a new level,” said Mari Katsunuma, Vice President, Digital, Bravo. “We’re excited to offer this innovative feature to our users.”
"View22
is pleased that our solution will enable Cyworld and BravoTV to extend the 'Top
Design' experience to their audiences by allowing them to personally craft and
share their own spaces," said
With seven years
experience and more than 20 million members worldwide, Cyworld is a global
leader in social networking with localized versions in
Different from other
social networking sites in the market, the site's innovative look, charm and
engaging communication tools appeal to a youth culture ranging in age between
16-24-years-old who seek an authentic, safe destination for interaction and
creative expression. Cyworld
About Cyworld
Cyworld is the premier online social
networking platform for enhancing existing relationships with friends and
family. Cyworld's innovative look, charm and engaging communication tools
appeal to a youth culture looking for an authentic, safe destination for
interaction and creative expression. Originally launched in 1999 in
About Top Design
Bravo's reality competition series "Top Design" offers a behind-the-scenes look at the creative, competitive and client-driven interior design business. The series features 12 of the country's aspiring interior designers, artists and architects, who draw upon their creativity and expertise and compete to create the "Top Design." The designers vie for a cash prize, an editorial feature in ELLE DECOR
Magazine, and the chance to showcase their design skills at ELLE DECOR'S Dining By Design, NYC, a lavish affair where designers, celebrities, and the who's who of fashion convene for a night of style, drama, excitement, and spirited collaboration.
About View22
View22 is a leading provider of 3D Web commerce and media solutions. Global enterprises and consumer brands such as General Electric, Abbott Laboratories, Kohler, Scripps Networks and John Deere have selected View22 to enrich the customer experience and optimize sales performance. The Company's patented technology and interactive Web solutions enable customers to visualize, configure, and purchase products through an intuitive and distinct online experience. For more information please visit www.view22.com.
For more information contact:
Karissa Sams
Weber Shandwick
425-452-5400
cyworld@webershandwick.com
Alice Rao
Bravo
212-664-7387
alice.rao@nbcuni.com
Lee
St. James
View22
Technology, Inc.
416-885-5955
lees@view22.com