News Release
View22 Announces ImmersivTM Next Generation 3D Web Commerce and Media Platform
Category-defining solution enhances rich media value proposition for manufacturers, online retailers, media networks, and content developers
Toronto, ONT – May 22, 2007 - View22 Technology Inc. ("View22") a leading provider of 3D Web commerce and media solutions today announced the availability of ImmersivTM its next generation Web platform that simplifies the process of adding 3D Web applications and customer experiences into the marketing mix. The new platform enables manufacturers, retailers, media networks, content developers and third-party integrators to quickly customize and deploy a range of in-demand applications such as:
- 3D virtual stores and showrooms;
- 3D product configurators and visualizers;
- 3D social networking experiences;
- 3D Web sales automation systems;
- Interactive 3D room planners; and
- Interactive brand promotion and online advertising.
“Our chief design goal with Immersiv was to lower the barriers to entry and make it easier for a broad range of companies to deploy interactive 3D applications on the Web,” said Paul Lypaczewski, President and COO, View22. “Our robust visualization tools, native multi-file support, and open system approach delivers very cost-effective solutions that facilitate meaningful interactions with customers through immersive 3D media.”
View22’s 3D Web applications provide users with the ability to configure, visualize, and purchase products using a simple, intuitive interface. Immersiv’s advanced rules-based engine validates product selections and configurations and ensures compliance with industry codes and practices. The platform’s open architecture allows for seamless integration with enterprise systems, including eCommerce and ERP platforms and other third-party software.
“View22 establishes a new benchmark by enhancing the quality and performance of 3D Web visualization,” said Lauren Freedman, President of e-tailing group, a Chicago based e-commerce consultancy. “With new, advanced visualization features, dramatically lower costs for 3D asset creation and maintenance, and increased customization and deployment opportunities, View22 increases the accessibility, value and “brandability” of 3D Web applications for merchants and brand marketers.”
View22 ImmersivTM Platform Key Features
Advanced 3D Visualization – Embedded on-screen camera controls allow advanced zoom, pan and orbit controls. Integrated high resolution zoom viewer allows for photo-realistic inspection and manipulation of individual 3D objects. Advanced support for materials and textures provides photo-realistic rendering of glass, metals and fabrics.
Google 3D WarehouseTM Integration – Dynamically download and place SketchUp and Google 3D Warehouse products directly into View22’s 3D Web application. Customize and transform 3D models downloaded from Google’s 3D Warehouse using View22’s resizing, texturing and object behavior tools.
Intelligent Rules-based Engine – Dynamically add marketing and product rules to drive new up-selling and cross-selling opportunities.
Native Multi-file Support – Natively import all popular 3D file formats, including 3D Studio Max, Maya, DWF, DXF, SketchUp, OBJ, IGES and others.
Additional features include integrated Web 2.0 services, customizable catalog and user interface, and an ad serving module.
For an online demo visit: www.view22.com/immersiv.html
About View22
View22 is a leading provider of 3D Web commerce and media solutions. The Company’s patented technology and interactive Web solutions enable customers to visualize, configure, and purchase products through an intuitive and distinct online experience. Global enterprises and consumer brands are selecting View22 where rich media is core to their brand and product experience. For more information please visit www.view22.com.
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© 2007 View22 Technology Inc.
For more information contact:
Media and Analysts: Lee St. James
905-695-3074 x.5555
Sales Inquiries: Mark Zohar
905-695-3555